The annual Natural Products Expo West trade show in Anaheim, Calif., can be a Super Bowl-like event for enterprising sta...

The annual Natural Products Expo West trade show in Anaheim, Calif., can be a Super Bowl-like event for enterprising startups and well-established industry giants alike. The natural and organic products industry's largest trade show - which attracts upward of 60,000 attendees - can be a launching pad for new products, an avenue for businesses to expand their distribution, and a breeding ground for food and consumer product trends.

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