As gum manufacturers are battling the sluggish category growth by developing new and bold flavors, some makers have gone in the other direction: Innovating the texture, according to a recent blog post penned by Mintel's director of insight on food and drink, Marcia Mogelonsky. "In developed markets ...

As gum manufacturers are battling the sluggish category growth by developing new and bold flavors, some makers have gone in the other direction: Innovating the texture, according to a recent blog post penned by Mintel's director of insight on food and drink, Marcia Mogelonsky. "In developed markets such as the UK and US, the gum category is in need of a boost," Mongelonsky said.

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