Recently, our sensory team conducted a qualitative Check All That Apply (CATA) sensory approach for the evaluation of Hard Apple Cider market products. The CATA approach is a great way to discover differences in similar products across a category.
In part one, we took a look at Angry Orchard Crisp Apple and Angry Orchard Traditional Dry. In part two, we saw the results for Crispin Original and Woodchuck Amber.
This week, in our final installment we'll see the results for Strongbow and Michelob Ultra Light Cider.
The sensory team took the data from the evaluation and placed it into word clouds to help better illustrate the differences and increase understanding of attributes.
Keep these points in mind when viewing the word clouds for each market product:
- Weighted visual depiction of attributes generated by panel.
- Tags are typically single words.
- Importance of a tag is visually shown with font size and/or color.
- The larger the font, the more emphasis put on the attribute.
So where does your favorite hard cider stand?
Have a look at part 3 of our 3 part series on hard apple cider CATA mapping and see for yourself!