It’s funny how the simplest, most traditional products can seem to spontaneously spike in popularity. One prime example: hummus. That traditional Middle Eastern dish made of just chickpeas, lemon, tahini, olive oil and garlic has been eaten in Egypt and the Levant since at least the 13th century, where the earliest known recipe for a pureed, spiced chickpea dish was found in Cairo. [more...]

RELATED: Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry and the Symrise team takes pride in identifying and analyzing the most compelling information available. Our “Trends for 2020” were developed over the last few months through extensive research, only to see the world change from the rapid escalation of the COVID-19 pandemic.