Whiskey has surged to be the number one spirit in terms of annual revenue, and is just a few years from outpacing vodka to be number on in volume, as well. But volume is hard for whiskey, because the best product on the market is usually that which has been aged longest in oak barrels-a process that takes years.
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.