Just a few years ago, Americans thought of chia as a pet with funky green grass-hair. Aa used to be a strange purple goop with a name reminiscent of a Japanese beer. Coconut water was a rarity consumed at Thai restaurants. Yerba mate evoked an image of hippies sipping out of carved gourds. Now chia, aa, coconut water, and yerba mate have created multi-million dollar businesses and become household staples for thousands of Americans. [more...]

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