As a component of our Southern Revival Initiative, we surveyed +1,000 American consumers to identify their existing associations with Southern food, flavors and techniques that are revolutionizing the traditional cuisine as we know it.

Our goal was to reveal consumers’ current exposure and appeal towards specific international flavors as well as their standing on traditional Southern food and the appeal of international fusions.

The survey recipients range in age, gender, ethnic backgrounds, state of residence and other demographics making them a diverse representation of the average American consumer.

Here are the key results:



If your brands are curious about how ethnic and regional inspirations can help elevate the consumer flavor experience, reach out to a member of our team!

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