A Long Beach company is betting shoppers will have enough curiosity over ice cream flavors that they'll take a chance on...

A Long Beach company is betting shoppers will have enough curiosity over ice cream flavors that they'll take a chance on a product that makes it easier for people to concoct their own desserts. The Curious Creamery is New Direction Foods' first foray into retail; it has been on store shelves since May, Chief Executive Jareer Abu-Ali said.

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