A college student searches for a filling cereal bar for breakfast on her way to class. An athlete wants a sports bar packed with protein before a workout. A mom stocks the pantry with vitamin-enhanced bars as snacks for the whole family. From weight-control to fiber, one thing is clear: Consumers seek out bars for a purpose. [more...]

Join The In-Sight Community!

Sign up for the in-sight newsletter. Get the latest and most relevant information, innovation, and inspiration delivered to your mailbox each week.