Regine Lueghausen, Vice President for Global Marketing, at Symrise, highlights the growing interest in botanicals as flavors. “Hibiscus and ginger are two stand out ingredients for us currently,” she says. “Both form an integral part of many local traditions. Hibiscus is well established in many North African and Southeast Asian markets. Ginger has been an integral part of UK drinks for some time, such as ginger ale or ginger beer. Right now, we see an increased interest in ginger around the globe,” Lueghausen affirms. “This originates from its utilization in mixes and popular alcoholic drinks like Moscow Mules, or as part of detox drinks, in which consumers appreciate ginger due to its cleansing properties.” [more...]

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