Traditional IPAs continue to grow in US retail sales and volume, but a crowded category means having to appeal to a wider consumer base. Several notable craft beer brands are repackaging their top-selling IPAs in smaller and more approachable can formats. This makes them more cost-effective, easier to share and attractive to new customers. [more...]

RELATED: Biggest Beverage Trends at Winter Fancy Food

Each year, the Symrise team heads to the Winter Fancy Food show in San Francisco to check out the year’s latest and upcoming beverage trends from producers all across the country. We’ve selected a few of the category’s most exciting trends that we experienced out west.