Seasonal Chocolate:  How do consumers identify seasonal chocolate?

Part 2 of a 4 part series

What makes seasonal chocolate seasonal?  Flavor is definitively key.  However, there are a number of areas to consider in order to capture your consumer’s attention.  Whether it be Easter, Halloween, Christmas or Valentine’s Day, it is crucial to consider these key product characteristics for success:

  • Packaging
  • Shape
  • Presentation
  • Positioning

See how seasonal chocolate manufacturers use key product characteristics to help consumers identify seasonal chocolate – CLICK HERE

 

View Part One HERE

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been…

[Mini-Webinar] Sweet Taste Solutions for Your Brands

Do you work in bakery, cereal or sweet snacks? If so, join our Sugar Experts on …