Seasonal Chocolate:  How do consumers identify seasonal chocolate?

Part 2 of a 4 part series

What makes seasonal chocolate seasonal?  Flavor is definitively key.  However, there are a number of areas to consider in order to capture your consumer’s attention.  Whether it be Easter, Halloween, Christmas or Valentine’s Day, it is crucial to consider these key product characteristics for success:

  • Packaging
  • Shape
  • Presentation
  • Positioning

See how seasonal chocolate manufacturers use key product characteristics to help consumers identify seasonal chocolate – CLICK HERE

 

View Part One HERE

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

Happy Holidays! See You in 2022!

The Symrise North America team wishes you all a very Happy Holiday seasoning and…

[Webinar] Reimagine Culinary and Snack Products for a Healthy Lifestyle

What does ‘health and wellness’ really mean for savory categories? Join us on T…