Seasonal Chocolate:  How do consumers identify seasonal chocolate?

Part 2 of a 4 part series

What makes seasonal chocolate seasonal?  Flavor is definitively key.  However, there are a number of areas to consider in order to capture your consumer’s attention.  Whether it be Easter, Halloween, Christmas or Valentine’s Day, it is crucial to consider these key product characteristics for success:

• Packaging
• Shape
• Presentation
• Positioning

See how seasonal chocolate manufacturers use key product characteristics to help consumers identify seasonal chocolate – CLICK HERE

View Part One HERE