With their distinctive rainbow packaging and emphasis on "ingredients you can see and pronounce," Kind bars are one of the snack world's biggest recent success stories. But the company had a problem: Research found that young men weren't buying as many bars as their female counterparts.
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.
[Webinar on Demand] Sabor Webinar: Unlock Key Insights for Developing Culinary and Snack Products with Latin Flavors
Watch our Sabor in America Webinar: Unlock Key Insights for Developing Culinary…
Last week, our Marketing, Sensory, Consumer Insights and Innovations team…