The frozen aisle is facing stiff competition from many areas in the supermarket. More specifically, frozen entrées are vying with more and more options for consumers’ attention, share of stomach and ultimately, share of wallet.
In this post we will take a look at some insights from the frozen entree market. We will examine the following:
- United States market overview
- Leading manufacturers and retail channels
- Core consumers
- Top flavors consumed
- Top brands consumed
- Consumption occasions