"If I'm going to drink my calories, it better be worth my while." That seems to be what is going through customers' mind...

"If I'm going to drink my calories, it better be worth my while." That seems to be what is going through customers' minds when it comes to beverages, according to a panelist on the the "Getting Your Beverage Offerings on Trend" session featured at the 2014 Fast Casual Executive Summit last week in Denver.

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