Latest Articles

The Original Thanksgiving Drink? Hard Cider

Many of us are familiar with the seasonal dishes that define Thanksgiving. But what was the harvest holiday’s original drink? The answer: hard cider.…
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A (still) regional drink: The Lubbock highball

Washington, D.C., had a cocktail all its own, once upon a time: the Rickey. It was as tart a drink as one was likely to find anywhere other than…
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Carbonated soft drink market seeks out balance of health, indulgence

Coca-Cola, Pepsi deliver new innovations to soft drink market. READ MORE
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Beverage experts shape the future of four popular drinks

What do you get when you mix coffee, beer, tea and wine? A concoction of UC Davis expertise that’s bursting with innovation. READ MORE
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This Week’s New Products: Hemp-Infused Dry January Drinks

New year, new products. This week’s latest launches feature new sober-friendly alcohol alternative options as well as plant-based drinks for consumers…
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"Shock Factor" Flavors Entice Younger Generations

Soft drinks flavors with a ‘shock factor’ – for example unique, unusual, and limited time only flavors – are creating a buzz among a younger…
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What's On Trend For Soft Drink Flavours

Soft drink producers have faced many challenges in recent years, battling rising costs, sugar taxes, packaging legislations and, of course, the…
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Soft Drinks Enjoy A Brand Equity Boost During The Pandemic

Soft drinks were the most successful segment of the fast-moving consumer goods market (FMCGs) when it comes to growing consumer relationships during…
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Beating the Beverage Buzz: Analyzing Healthy Drink Trends

Healthy drinks are hitting supermarket shelves, sports stores and spa boutiques alike. Marketing companies are spinning out narratives that accentuate…
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Brewers Share How Coronavirus Has Disrupted The Beer Business

The impact of the coronavirus pandemic on the beer industry has beenwidely documentedover the last several weeks. Thousands of U.S. breweries that…
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[On-Demand Webinar] Inspiring Vanilla: Bringing You Closest to the Source

  A look at how Symrise vanilla from Madagascar can help you create inspiring…