The gradual decline of instant coffee consumption at home and the premiumisation of the at-home segment is increasing av...

The gradual decline of instant coffee consumption at home and the premiumisation of the at-home segment is increasing availability of speciality coffee. Consumers are now knowledgeable about coffee and brewing at home is rising, with 7% of UK consumers now having specialist equipment (V60, aeropress, chemex etc.) compared with 2% in 2014.

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