When the first colonists arrived in New England in the early 17th century, they started brewing beer not making wine. Wine grapes didnt grow well in the Northeast, and, anyway, the colonists came from England, where beer was the principal tipple. Ever since then, and despite the increasing popularity of wine and recently of hard seltzer weve been a nation of beer drinkers. [more...]

RELATED: Key Elements of Successful Craft Products

There's no doubt that 'craft' is booming in the food and beverage world. Here at Symrise, we launched an initiative around this to understand the meaning of craft for millennial consumers across the US. We wanted to understand the relevance and perception of craft across a spectrum of key food and beverage categories to ultimately uncover opportunities for innovation.