There are no shortages of official celebrations to commemorate tequila. There is National Tequila Day, which in the U.S. is celebrated on the third Friday in July. This year it falls on July 24. There is also an International Tequila Day, which is celebrated on the same day. In Mexico, National Tequila Day is celebrated on the third Saturday of March and is part of a week-long series of activities to commemorate tequila. [more...]

RELATED: COVID-19's Impact on Alcoholic Beverage Categories

It’s no secret that the nationwide measures to stop the spread of COVID-19 have had devastating effects on bars, restaurants, and breweries reliant on dine/drink-in traffic. While sales of on-site premises alcohol have crashed, that does not mean people have stopped drinking. Quite the opposite, in fact, as the demand for alcohol is an ever-growing commodity by an anxious public stuck at home, allowing for new, rarely-before-seen trends to emerge within the industry to help best serve a needy public and keep businesses afloat.