Further evidence: Project 7, a California-based specialty gum company that partners with nonprofits to give back in "7 areas of need," has introduced a new line of "gourmet gum" - Build a Flavor - that allows the chewer to create different flavors by combining sticks of gum. For instance, Key Lime Pie packages feature 12 sticks of Key lime flavor-gum and 12 sticks of cream pie-flavor gum.