While the number of consumers who claim to lead a vegan lifestyle has remained small and steady, the number of food and beverage products making a vegan claim has risen. The difference highlights the changes taking place in the market for plant-based products and demonstrates how manufacturers are trying to develop points of differentiation in the market as it achieves mainstream status. [more...]

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Beyond boasting health and wellness benefits, plant-based foods are the largest growing segment in the food industry. According to Nielsen, there was an 8% year-over-year growth that resulted in total revenue of $3.1 billion in 2018. From a growth and revenue perspective; milk, dairy and meat alternatives make up a majority of the plant-based segment.