With consumer awareness and conscious purchasing on the rise, manufacturers and producers worldwide are making it easier than ever to live a healthy lifestyle. Rather than masquerading products as nutritious or good-for-you, they're taking measures to ensure that what you see is what you get — and Symrise's Global TrendScope Trend Report is focusing on the developing definition of a healthy lifestyle for young people worldwide.

 

Easy Health

This sub-trend represents transparency and a strong consumer preference for clean, simple ingredients without drastically shifting their diets.

 

Plant-Based Protein

No one wants to miss out on their Friday night pizza — but many young people are craving low-carb and wheat-free options, even in the comfort of their homes. Banza's chickpea pizza crusts are the perfect option for both gluten-free and vegan lifestyles, and they pack a protein punch of up to 17 grams per serving.

 

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Sugar-Free Sweets

DeVilliers chocolate is an incredible example of honesty and simplicity when it comes to a beloved classic. This sugar-free, dairy-free dessert out of South Africa is made from sustainably-sourced cocoa beans and comes in flavors like hazelnut and sea salt caramel: perfect for sharing after dinner. 

 

Better-For-You Beverages

These days, embracing nutrition isn't confined to food — and the desire for beverages that aren't loaded with extras is at its peak. Avocajoe's Cold Brew is changing the coffee game completely by blending together ground avocado, avocado oil, monk fruit, and cold brew coffee for a clean morning boost full of omegas and healthy fats in familiar flavors like mocha and vanilla.

Related: Top Food and Beverage Trends for 2021 Influenced by Healthy Lifestyle

 

Rest and Recharge 

It's no surprise that the pandemic has stress levels at an all-time high, and that includes the Gen Z consumer base. More than ever, they're seeking ways to relax that also provide mental health benefits and support brain function.

As one of the only adaptogenic bars on the market, Ahara's plant-based and organic offerings are one-of-a-kind. With ingredients like ashwagandha, cocoa, spirulina, and apple, these bars are restorative and strengthening for both the mind and body. For a more energizing experience that can still help recharge the batteries, Wylde One's reishi, cacao, and ashwagandha latte is a brain boost in a bottle.

 

Holistic Prevention

Embracing mental, physical, and emotional health as authentic self-care is a sub-trend of healthy living that is here to stay. Not only are consumers looking to become healthier right now, but they're also looking to stay that way into the future through preventative measures.

 

Building up the immune system is easy with products like UK's ReNourish soups, all packed to the brim with vitamins, minerals, and unrefined ingredients. The Immunity variety is made with kale, spinach, and turmeric for a microbiome-healing and gut-healthy lunch option consumers can feel great about. Germany's Wunder line of muesli by granoVita includes an immunity blend rich in zinc, vitamin C, and antioxidants that's also low in sugar for an easy-to-grab, hearty breakfast option that can fend off that mid-morning crash.

It's true: health is wealth. Building both up as long as possible is the aim of this generation of consumers, and offering products that make them want to indulge in their own wellbeing is critical — because we're all in this together.

 

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