Where there's spice, there's a loyal shopper. New understanding about how people who love spicy foods eat-and shop-is fueling the latest wave in making packaged foods hotter. "You get endorphins when you eat something really spicy," which feels adventurous to flavor-seeking eaters, says Krista Lorio, senior manager of consumer insights for General Mills Inc., which owns Cheerios, Betty Crocker and other brands.

Read whole article via online.wsj.com

The latest information, innovation and inspiration in the world of savory including culinary and snacks.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

11/14/2017
Talking Food Culture and Creativity at the Symrise-Starchefs ICC 2017 RoundTable

Between the six chefs, restaurateurs and bartenders at Symrise’s private...

10/31/2017
The Top 7 Trends at the 2017 StarChefs International Chef Congress

At the 2017 StarChefs International Chef Congress (ICC), held Oct. 22 to 24 at...