Where there's spice, there's a loyal shopper. New understanding about how people who love spicy foods eat-and shop-is fueling the latest wave in making packaged foods hotter. "You get endorphins when you eat something really spicy," which feels adventurous to flavor-seeking eaters, says Krista Lorio, senior manager of consumer insights for General Mills Inc., which owns Cheerios, Betty Crocker and other brands.

Read whole article via online.wsj.com

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03/21/2017
Symrise Turns Up the Heat at Snaxpo 2017

Symrise is pleased to announce that we will once again be exhibiting at SNAXPO...

03/08/2017
Symrise to Attend the 2017 RCA Annual Conference in Puerto Rico

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