It’s 6 o’clock in Dimes Square and everyone is Dressed with a capital D. The temperature is New York-in-July, so the heat comes from everywhere: the sidewalk vents, the cars, the sun overhead. It’s a Tuesday, but by midsummer, everyone knows that days of the week are irrelevant—Tuesday is to Sunday is to Monday afternoon. Which is to say, people are out. And they are drinking. In the post-college campus that is Dimes Square, alfresco seating belonging to a number of disparate establishments converges in the street, giving off the feel of an ever-present block party or an extremely tame music festival. Here you’ll find a full display of drinkers, Read more

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Reminder to Join us for our Symrise Cross Category Trendscope 2024+ Webinar

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