Natural claims on food and beverage products appear to be leveling off, according to recent product launch data from market research firms Datamonitor and Mintel. As marketers weigh qualifying the controversial claim versus abandoning it all-together, new promise could be emerging for the "fresh" descriptor, a Datamonitor survey found.Read whole article via www.foodnavigator-usa.com
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.