Natural claims on food and beverage products appear to be leveling off, according to recent product launch data from market research firms Datamonitor and Mintel. As marketers weigh qualifying the controversial claim versus abandoning it all-together, new promise could be emerging for the "fresh" descriptor, a Datamonitor survey found.

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06/12/2019
7 Essential Steps to Seasonal and LTO Success

“Limited time offers (LTOs) build people’s comfort and admiration for your...

05/30/2019
A Look Back At Top Fancy Food Show Flavor Trends

The 2019 Summer Fancy Food Show is quickly approaching. This June, Symrise...