A decade or so ago a raft of craft brewed products flooded the market and completely disrupted the alcoholic drinks category. The original ethos of many of these craft brewers was a couple of people in a garage or shed creating small batch home brews. It was very much a case of trial and error. Some batches worked out fine and others were not so great. [more...]

RELATED: The Meaning of Craft Food and Drink for Millennials

Millennials gravitate towards products that communicate a genuine message and offer a sense of discovery. This has resulted in craft-style branding that emulates a sense of community for millennials and other consumers.