South Koreans, Asia's biggest per capita alcohol consumers, can now soothe themselves after a big night out with hangover-fighting ice cream. A convenience store chain has launched the Gyeondyo-bar, which translates as "hang in there" and according to the company is the first ice cream bar marketed specifically to combat the after-effects of alcohol consumption.
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.
Events
[Webinar on Demand] Sabor Webinar: Unlock Key Insights for Developing Culinary and Snack Products with Latin Flavors
Watch our Sabor in America Webinar: Unlock Key Insights for Developing Culinary…
Making Waves: Our Team's Environmental Impact with Hackensack Riverkeeper
Last week, our Marketing, Sensory, Consumer Insights and Innovations team…