In a recent study published in the journal Foods, researchers investigated Gen Z's perceptions toward plant-based foods and the factors influencing their willingness to adopt green-eating practices across university students in Greece, India, and the United Kingdom (UK). Their results indicate that attitudes, meal preparation involvement, perceived barriers, and personal factors like knowledge of healthy eating and physical activity significantly influence Gen Z's willingness to switch to plant-based diets, highlighting both the, Read more
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