Symrise currently leverages an in-house intelligence tool called TrendScope to elevate product marketability. “We have developed and used this special trend research presentation for over ten years to identify current and upcoming consumer trends that are shaping tomorrow’s drinking culture,” says Kohrt. [more...]

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Reminder to Join us for our Symrise Cross Category Trendscope 2024+ Webinar

Join us for our upcoming Symrise Cross Category Trendscope 2024+ Webinar on…

StarChefs Boston 2024 Panel Discussion

At StarChefs Boston, there’s excitement about the changing food scene. Emmanuel…