Two former directors from high-end desserts brand Gu have built a £10m -turnover yogurt empire by tapping into British consumers’ penchant for booze. “It’s been our most successful flavour.” Other unusual combinations that have gone down well with UK consumers include b...

Two former directors from high-end desserts brand Gu have built a £10m -turnover yogurt empire by tapping into British consumers’ penchant for booze. “It’s been our most successful flavour.” Other unusual combinations that have gone down well with UK consumers include beetroot & blackberry, and spiced pumpkin.

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