Many factors are driving the coffee market. In fact, Millennials are spurring growth, especially for the single-cup segment. On average they are consuming just over 1 cup of coffee each day from these machines. Hispanics also play a huge role in coffee consumption. There is room for innovation and those who embrace the shifting landscape could really capture market share.
Click HERE to check out Part 2 of this series: Coffee Trends and Insights for 2016 and Beyond
