Latest Articles

Survey: Dairy Consumption is Highest Amongst Older Americans

A new survey created by the International Food Information Council (IFIC), titled “Understanding Dairy Consumers’ Purchasing Behaviors and Habits,” is…
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Baby boomers driving clean label trend

Millennials may get the lion's share of the headlines, but baby boomers are leading the clean label trend. The demograph...

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How to Create Immediate Opportunities for Your Brands in the Indulgent Space - Part 2 of 2

By Emmanuel Laroche, VP Marketing & Consumer Insights, Symrise NA This post is part 2 of a 2 part series. Consumers are always craving for…
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Boomers Set Their Own Food Standards

It's no secret that Millennials are changing the food and nutrition landscape. But Boomers have their own set of unique ...

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Boomers Talking Snack

Millennials and Gen Y usually get the credit for shifting U.S. eating patterns away from three square meals and toward c...

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Surprise! Boomers snack more than millennials

by Monica Watrous CHICAGO - Think millennials are driving the snack food industry? Think again, said The NPD Group, whic...

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Coffee Market Drivers for 2016 and Beyond

Many factors are driving the coffee market.  In fact, Millennials are spurring growth, especially for the single-cup segment.  On average they are…
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Nostalgia Flavor Inspiration for Millennials and Boomers

Nostalgia is alive and well. We illustrated this in our recent "Trend Perspectives" series where Trend Forecaster Brad Ross looked at the drivers for…
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Trend Perspectives with Brad Ross: Purpose

By Brad Ross, Global Trend Forecasting Purpose Whole Foods promotes Community Giving Days where 5% of that day’s net sales are given to local…
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Sweet Talk

Tags: Baby Boomers, Yogurt, Bars, Health Foods Source: Symrise

Are food marketers missing a trick? (Hint: over 65s like yogurt and protein bars too)

The number of Americans aged 65+ will double in the next 25 years. But manufacturers of products that could have strong ...

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Reminder to Join us for our Symrise Cross Category Trendscope 2024+ Webinar

Join us for our upcoming Symrise Cross Category Trendscope 2024+ Webinar on…

StarChefs Boston 2024 Panel Discussion

At StarChefs Boston, there’s excitement about the changing food scene. Emmanuel…

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