As research and information about health and wellness has become more widely available in the digital age, consumers are being more proactive and purposeful with their food and beverage choices. Growing awareness about alcohols effect on the body also has spurred mindful drinking in recent years, prompting consumers to cut back on alcohol consumption and replace it with drinks that do more for their overall health and wellness. [more...]
RELATED: The Biggest Beverage Trends We Found at the 2020 Winter Fancy Food Show
Each year, the Symrise team heads to the Winter Fancy Food show in San Francisco to check out the year’s latest and upcoming beverage trends from producers all across the country. We’ve selected a few of the category’s most exciting trends that we experienced out west.Read more...
