The yogurt market is changing drastically.  Dollar sales growth in the yogurt and yogurt drinks category has been strong, gaining 46% between 2009 and 2014 to reach estimated sales of $8.0 billion.  As we have seen Greek yogurt options explode on the shelves, yogurt remains a healthy eating option perfect for snack time as well as a meal time.  Indulgence has played a big role recently allowing consumers to feel less guilty enjoying an indulgent moment.

Please find market drivers and trends on the yogurt market in the US as well as flavor insights on yogurt and categories that inspire flavor innovation below.

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