RELATED: Key Elements of Successful Craft Products

There's no doubt that 'craft' is booming in the food and beverage world. Here at Symrise, we launched an initiative around this to understand the meaning of craft for millennial consumers across the US. We wanted to understand the relevance and perception of craft across a spectrum of key food and beverage categories to ultimately uncover opportunities for innovation.

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Happy Holidays from Symrise! See you in 2024!

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