There was a time, just a few decades ago, when coffee was a simple affair. You'd wake up, mosey over to a diner or coffee shop, and drink whatever coffee they had brewed in their industrial-size pot. But those days are long gone. [more...]

RELATED: Key Elements of Successful Craft Products

There's no doubt that 'craft' is booming in the food and beverage world. Here at Symrise, we launched an initiative around this to understand the meaning of craft for millennial consumers across the US. We wanted to understand the relevance and perception of craft across a spectrum of key food and beverage categories to ultimately uncover opportunities for innovation.