The long period of stress, uncertainty, and social distancing will change consumer behaviors for years, even after the pandemic ends.
While it’s still too early to know the extent of these changes, the food and beverage industry, including consumer packaged goods (CPG) companies and retailers, have a prime opportunity to meet consumers’ evolving needs.
Symrise Flavor North America has conducted extensive research into the current market landscape and shifts in consumer behaviors and values to anticipate COVID-19’s lasting impact on the food and beverage industry. Our recent webinar, Mainstream Flavor Trends Surfacing from COVID-19, focused on 5 key opportunity areas for CPG and retailers and the corresponding categories and mainstream flavors that fall within them.
Now we're sharing some key highlights in the infographic below.
If you're interested in learning more, you can watch our on-demand webinar here: Mainstream Flavor Trends Surfacing from COVID-19.