May's topic of the month on in-sight is gelato. With sales is U.S. of more than $113 million for 2013 (Wall St. Journal) gelato along with sorbetto has really gained traction in the U.S. over the last few years.

Typically demanding a higher price than ice cream, and often utilizing more premium ingredients, gelato has managed to attract high income consumers as well as foodies and health-focused consumers (because it contains 30-50% less fat than ice cream). 

Big players in the U.S. gelato market include Haagen-Daz, Ciao Bella and Talenti.

Check out Bloomberg Businessweek's gelato taste test HERE!

According to the Wall Street Journal, gelato makers are hoping that foodie flavors and grown up tastes like liquor and savory flavors will draw in grown-ups and more sales. See the WSJ.com article HERE.

Keep an eye out this month for interesting gelato articles right here on in-sight!