The major four holiday seasons accounted for nearly half of US candy sales last year, but confectioners should also take advantage of "micro holidays", says IRI. The market research body was speaking during the recent National Confectioners Association's summer webinar, Activating Seasons Beyond Se...

The major four holiday seasons accounted for nearly half of US candy sales last year, but confectioners should also take advantage of "micro holidays", says IRI. The market research body was speaking during the recent National Confectioners Association's summer webinar, Activating Seasons Beyond Seasons.

Tags: Consumer Trends, Confectionery Source: Symrise

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