We are happy to share part three of our four part Symrise Series: Millennials in the USA.
Part three is all about feelings. What drives millennials? What are their attitudes towards life? What are their personal values?
Millennials, born between the early 1980’s and early 2000’s are influencing many aspects of life in the United States. They are diverse, tech savvy, and crave instantaneous gratification. They want the best, and they want it now. They are also more apt to try new things and explore new cultures.
All of these characteristics are fueling the way they buy and consume products and influence mainstream America.