This isThis Is Now a Thing, where we check out the science behind new health trends. The thing: A new brand of caffeinated gum called NeuroGum, which launched Sept. 10 on Indiegogo. One piece contains 40mg of caffeine (a cup of coffee has around 100mg or more). The co-founders, entrepreneurs Kent Yoshimura and Ryan Chen, raised more than $11,000 in three days, quickly meeting their $10,000 goal.
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.
[Webinar on Demand] Sabor Webinar: Unlock Key Insights for Developing Culinary and Snack Products with Latin Flavors
Watch our Sabor in America Webinar: Unlock Key Insights for Developing Culinary…
Last week, our Marketing, Sensory, Consumer Insights and Innovations team…