Nick Morgan, director of thesports, performance and lifestyle nutrition consultancy Nutrition Integrated, says the merging of health and nutrition categories within the snack bars market is thanks to a paradigm shift in consumers' perceptions of health and nutrition. "Existing stereotypes or categories become less and lessrelevant. [more...]

RELATED: The Sweet Category Adapts at Winter Fancy Food

Each year, the Symrise team heads to the Winter Fancy Food show in San Francisco to check out the year’s latest and upcoming trends from producers all across the country. We’ve selected a few of the category’s sweetest trends that we experienced out west such as: Next Wave Super Foods, Healthy Sweets, Smart Treats and Oats Go Wild!