The hydration-focused powdered sports drink mix category has been experiencing a renaissance as independent brands offer consumers clean label credentials with clinical testing to back efficacy claims, while also delivering fun, lifestyle brand identities to bring in new consumers and celebrity influencers. [more...]
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Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions
Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…
