The hydration-focused powdered sports drink mix category has been experiencing a renaissance as independent brands offer consumers clean label credentials with clinical testing to back efficacy claims, while also delivering fun, lifestyle brand identities to bring in new consumers and celebrity influencers. [more...]
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Symrise & Infusd Nutrition at Future Food-Tech 2026
Symrise, in collaboration with Infusd Nutrition, will be attending Future…
Symrise and Giraffe Foods at Restaurants Canada Show 2026
Symrise and Giraffe Foods will be attending the Restaurants Canada Show 2026 at …