When milk marketers went searching for a replacement for their notorious "Got Milk?" campaign, they asked 2,500 teens and adults what promise would make milk more appetizing than juice, water or soda. Calcium fell flat. So did the idea that milk was the "original superfood."
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.
Happy Holidays from Symrise! See you in 2023!
Thank you for reading and sharing in-sight in 2022! We're taking a holiday…