When milk marketers went searching for a replacement for their notorious "Got Milk?" campaign, they asked 2,500 teens and adults what promise would make milk more appetizing than juice, water or soda. Calcium fell flat. So did the idea that milk was the "original superfood."

When milk marketers went searching for a replacement for their notorious "Got Milk?" campaign, they asked 2,500 teens and adults what promise would make milk more appetizing than juice, water or soda. Calcium fell flat. So did the idea that milk was the "original superfood."

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