Seasonal Chocolate: Easter, Halloween, Christmas & Valentine’s Day

Part 1 of a 4 part Symrise Series

The chocolate confectionery industry has long focused on these four major holidays to meet their revenue targets and goals. There are a number of macro trends impacting the chocolate confectionery marketplace that you should consider:

• Consumer relevance and concerns: Childhood Obesity, Sporting Events

• Sustainability issues: Fair-trade to Rain Forest Alliance Certification

• Functional claims: Cardiovascular, Digestive, Brain & Nervous System, Beauty, Immune System & Bone Health

• Product innovation: Sugar Free, Gluten Free, Flavonols. Take a closer look at marketplace concerns and trends you should consider in the new product development process for the chocolate confectionery industry.

Click here to view details on chocolate confectionery macro trends