Although the sports and protein drinks category isnt necessarily hitting it out of the park, the category nevertheless is rounding the bases with modest growth. According to data from Chicago-based Information Resources Inc. (IRI), non-aseptic sports drinks generated sales just north of $7 billion in U.S. multi-outlets and convenience stores for the 52 weeks ending Feb. 23, an increase of 7.4 percent over the prior-year period. [more...]
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