Comfort, that’s what a lot of the world needs right now, especially the U.S. We are all fortunate to be working in the food industry because food is the one thing that unites us. Every food and beverage brand right now has the ability to connect with consumers and provide comfort. This may be in the form of nutrition, philanthropy or simply nourishing the soul. Now is the time to strengthen this brand connection in order to keep it recession proof. Because…we will be in a recession very soon. [more...]

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