The Super Bowl is a day of the year unlike any other. Fans go all out with costumes, decorations, and parties that pretty much put all other celebrations to shame. 

For those in the food industry, the Super Bowl is an opportunity to get creative and offer up a range of snacks and beverages designed to take the event to the next level, whether you’re catering to the at-home crowd or those who want to celebrate in a public setting like a restaurant or sports bar.

You can’t go wrong with classics like nachos, buffalo wings, and beer, but this event really does allow for innovation. Here are a few trends that could inspire you to up your game for the upcoming Super Bowl.


Alternative Nachos

Loaded nachos are vital for any Super Bowl party, with gooey cheese, spicy meat, refreshing pico de gallo, beans, jalapeños, and whatever else you want to add. You can mix it up with interesting ingredients like roasted corn or blistered peppers, but you can’t really stray too far from the formula.

You could, however, try a nacho alternative with international flair. Irish nachos, featuring fries loaded with a range of ingredients, are just left of center, offering the same comfort without getting too far afield from the original. 

If you’re looking for something a bit edgier, consider sushi nachos with a bed of crispy fried wontons loaded with fresh fish or crab meat, cucumbers, avocado, spicy mayo, and other hallmarks of popular sushi rolls.


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Updated Buffalo Wings

There is perhaps no food more quintessential to the football-watching experience than buffalo wings. These spicy finger foods may be messy, but they’re a staple of the game-time atmosphere.

While there are endless twists on the classic, spicy recipe, making your menu standout could be as easy as adding some international flair to your spice blend. 

One of the most popular spices of 2022 has been harissa, a simple red chile paste from North Africa’s Maghreb region that delivers sweet, smoky, and tangy flavors with just the right amount of heat. A honey harissa wing recipe is likely to wow the regular crowd.

For a bit more heat, the Middle Eastern spice baharat could be just the ticket. Black pepper and paprika are mixed with coriander, cloves, cardamom, cumin, cinnamon, and nutmeg to create a warm blend that’s both sweet and spicy.

If you’re really looking to veer from the beaten path, go extra spicy with kimchi seasoned wings. Paired with blue cheese dressing dip to temper the heat with creamy, tangy delight, this weird and wonderful match-up is one everyone will be surprised to discover they love.


Related: Wing Trends: Flavors & Sauces


Ice Cream Sandwiches

When it comes to Super Bowl desserts, anything goes, although sheet cakes with team logos and football-shaped cookies are par for the course. To go next level with the cookies, skip the standard, frosted sugar cookie in favor of inventive ice cream sandwiches.

Pair snickerdoodles with speculoos cookie butter ice cream, oatmeal cookies with coffee ice cream, or chocolate chunk cookies with salted caramel ice cream. 


Cannabis Cocktails

Craft brews are a great way to update the traditional lager selection, but for hosts who want to take their beverage game to the next level, cannabis cocktails offer an easy alternative that may resonate with a younger crowd. 

The new year is an impetus for resolutions like losing weight and avoiding alcohol (aka Dry January), and since the Super Bowl falls in early February, some consumers may be interested in alternatives to the empty calories of beer.

Cannabis cocktails are a simple addition. They come already canned for easy consumption, they’re offered in a range of flavors, and they deliver a mellow experience that allows everyone to relax and enjoy the game. Whether you operate a liquor store or a sports bar, consider promoting these trendy beverages during the next Super Bowl.


Related: Cannabis Beverages to Whet the Palate

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