Symrise was in attendance once again at this year's SupplySide West at the Venetian in Las Vegas, NV November 14th and 15th. We hosted a booth at the show featuring our advanced masking technology and unparalled flavors and just like the previous year's show, there was a great amount of traffic, meetings, and overall buzz around the Symrise booth.
Virgo Publishing reports that there was an increase in attendees at this year's SupplySide West over 2012's record setting crowd of colleagues and leaders in food, beverage, sports nutrition, dietary supplements, pharmaceutical, trade publications and more.
According to Virgo there were almost 12,000 attendees at this years show! The show featured attendees, booths, demonstrations, classes as well as great opportunities to network with industry experts.
The showcase of our booth was our masking technology, SymLife Mask, where attendees were delighted to taste our Indulgent Protein-Packed Chocolate Mint Pudding and indulgent tablet flavors including cola, berry vanilla, key lime, orchard fruit, blueberry pomegranate acai. Symrise booth attendees also had fun playing the guessing game by trying to determine the indulgent flavors of five different tablets at the booth.
Overall, traffic at the booth was heavy and it was great to catch up with many familiar faces and meet many new potential business partners as well.