This year chefs, pastry chefs and mixologists are pushing flavor boundaries in new ways and consumers are getting adventurous with their food and drink. Between the vibrant visuals of butterfly pea flower and the growing accessibility of Asian ingredients like XO sauce, there’s no question that flavor innovation is at an all-time high in North America.

Symrise is excited to announce our annual report, 2019+ Top Trends for North America! As a reflection of our commitment to trend reporting, this annual study is a product of surveys, interviews with top chefs and mixologists, immersive food treks, and menu tracking. Our research starts beyond the North American market, with Symrise's Global TrendScope® Report serving as a baseline from which we begin our trend exploration.

With a global understanding of current food and beverage trends, our North American methodology starts with our StarChefs partnership. Using StarChef's vast chef and mixologist network, we conducted an online survey about emerging flavors and practices in the field. Beyond our survey, we conducted interviews with leading chefs, pastry chefs and mixologists to gain even deeper insight into these culinary trends. In addition to this primary research, we consulted our database of market research insights to ultimately select 11 trends that will loom throughout 2019 and beyond.

Here are our 2019 Top 11 Flavor Trends below:

1. Plant Based Paradise
2. Future Looks Super 2019
3. Earthly Antidotes
4. Floral Explosion 2019
5. Audacious Herbs 2019
6. Old Habits, New Tricks
7. Vibrant Visuals
8. Easy-Going Epicure
9. Global Horizons 2019: Accessible Asian
10. Opposites Attract 2019
11. Comfortably Yum 2019


Read more about our 2019 trends in the following articles:


If you'd like to download our trend report preview, CLICK HERE!

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