A good burrito means different things to different people. Some want a feast bigger than their forearms. Others want to ...

A good burrito means different things to different people. Some want a feast bigger than their forearms. Others want to load up as many sauces, guacs, and creams as possible. Still more crave flour tortillas fluffier than their overpriced pillow (it's from Brookstone!).

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Year to year, consumers’ food and beverage choices evolve through the influence…